5 A DAY

5 A DAY Logo

The 5 A DAY campaign aims to increase fruit and vegetable consumption by raising awareness of the health benefits of eating fruit and vegetables and improving access to fruit and vegetables through targeted action. The key message of the 5 A DAY programme is to eat at least five portions (400g) of a variety of fruit and vegetables per day. This recommendation is consistent with dietary recommendations around the world, including those from the World Heatlh Organisation.

Increasing fruit and vegetable consumption can significantly reduce the risk of many chronic diseases. It has been estimated that eating at least five portions of fruit and vegetables per day could reduce the risk of chronic diseases such as coronary heart disease, strokes and cancer by 20%.

To find out more about the campaign, please click here.

Resources
The 5 A DAY resources are intended to support staff who are developing 5 A DAY projects across England, including local 5 A DAY initiatives and the School Fruit and Vegetable Scheme. Resources available include free brochures, charts, leaflets and a poster. To find out more about resources available, please click here and here.

Fruity Faces Fruit Cases... As seen on the BBC's 'Dragon's Den' - FruityFaces range of products are specifically designed to carry apples, bananas, peaches, nectarines, plums pears (rounded types), satsumas, grapes and other similar fruit by creating a cushion of air around the fruit for protection, insulation and ease of transportation. They are strong and durable and are designed to be used on a daily basis. There are currently five designs, all named after African fruits. All of the profits from the purchase of FruityFaces products are donated to children's charities. For more information visit www.fruityfaces.com